Size and shape: Consider the size and shape of your pillow in relation to the space it will be in. A large square pillow may be appropriate for a big sectional couch, while a small round pillow may be better suited for a rocking chair.

Fabric: Choose a fabric that will complement the room's existing decor. Think about color, pattern, texture, and durability. For the same price (in general) you have an opportunity to choose fabric that is different for the face and the back. When you choose a different fabric for the back it allows you to 'mix it up' - change the look with the same color scheme at different times of the same season.

Filling: Decide whether you want to use a feather, down, or synthetic filling for your pillow. Each type of filling has its own unique characteristics, so consider which one will work best for your design.

Trim: Consider adding trim or tassels to your pillow for an added touch of detail. You can pick colors from elsewhere in the space and this will help brings together. Think accent colors!

Purpose: Decide on the purpose of your pillow. Will it be used for comfort, decoration, or both?

Care: Consider the care required for your pillow. Will it need to be dry-cleaned or can it be machine washed?

Accessories: Think of adding buttons, zippers, ties, or other embellishments to add a touch of personality to your pillow.

Color scheme: Coordinate the color scheme of the pillow with the room's existing decor.

Budget: Make sure to factor in the cost of materials and any additional expenses when planning your budget.

Patterns: Think of adding stripes, geometrical shapes or even a monogram to your pillow to add a fun touch to your decor.